A computer scientist brings a humanistic approach to the problem of social media.
Jaron Lanier is a computer scientist, musician and writer. He offers a unique perspective on issues to do with technology and society by way of his long history with the tech community. Both an insider and outsider, he has voiced concerns in books such as You Are Not a Gadget and Who Owns the Future about how the open internet culture of Facebook and Google has reduced human expression and potential, while taking our data and monetizing it for huge profits.
In the short and snappy Ten Arguments For Deleting Your Social Media Accounts Right Now, Lanier explains how social media is degrading language, spreading misinformation, exploiting cheap labour, alienating people from reality, distorting how they see the world and also making us angry, lonely and irritable. Quite a list!
Social media is designed to be addictive. Lanier sees it as a form of hypnosis, but a dangerous one.
“Hypnosis might be therapeutic so long as you trust your hypnotist, but who would trust a hypnotist who is working for unknown third parties? Who? Apparently billions of people.”
Lanier coins an acronym to describe the algorithmic machines that track everything we do online in order to create customised feeds: “Behaviors of Users Modified, and Made into an Empire for Rent. BUMMER.” In humourous tones reminscent of science fiction writers Kurt Vonnegut and Stanislaw Lem, the reader is warned of how the BUMMER machine is undermining just about every aspect of our lives, from democracy and public discourse to how we see and think about ourselves. BUMMER technology is causing mass isolation. One of the most depressing points that the book raises is how hard it is to know other people now because we don’t know the customised feeds that individuals – billions of individuals – are exposed to. Once upon a time we were all roughly on the same page, but now no one is on the same page.
Ten Arguments is for the most part cheerful and optimistic, firm in its belief that we can keep the internet and smart phones, we simply need to get rid of the BUMMER machine. Beneath the jollity and jokes, Lanier is an erudite and philosophical writer with a gentle, poetic nature. He’s a rare, humanist voice on the subject of computer technology and its impact on us. The book’s final argument for deleting your social media accounts is one of self-knowledge and awareness. “Whatever a person might be,” writes Lanier, “if you want to be one, delete your accounts.”
If you want to gain insights into how invidious social media really is, read Ten Arguments For Deleting Your Social Media Accounts Right Now.
Ten Arguments For Deleting Your Social Media Accounts Right Now, by Jaron Lanier. Published by Jonathan Cape. ISBN: 9781847925398 RRP: $24.99
Review by Chris Saliba
North Melbourne Books